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Join Tecan! Join the market leader!
Work in an international and dynamic environment, share our success!

 

Do you want to make a significant difference in how the world is looking tomorrow and contribute to the innovation of state-of-the-art, cutting-edge technology products?

Then look no further and join our Market Development team as a

Marketing Manager

What you will do

The Marketing Manager is responsible for executing strategic plans and supporting initiatives to aggressively increase brand presence and penetration in target markets. Your role will be to support marketing activities in the Americas for the entire portfolio of Tecan products, while working closely with the global product team to drive continued business success.

 

Responsibilities will include

  • Responsible for ideation and implementation of business initiatives to profitably gain share in accounts
  • Define and execute marketing programs for demand creation, including content creation, SEM, PPC, webinars, email, sales promotions, collateral and co-marketing.
  • Develop measurement strategies and KPIs for all marketing programs. Provide ongoing campaign optimization to improve conversion results.
  • Support the in-house and regional sales team with required tools and collateral, which help ensure successful go-to-market activities and drive sales growth.
  • Collaborate with global marketing teams to ensure alignment on global initiatives and identify new opportunities for growth.
  • Develop an in-depth understanding of product portfolio, market trends and competitors.
  • Provide constant cadence of voice of customer feedback to global product teams to help shape the future development of new products to meet changing market demands. 
  • Monitor and analyze business data to help support strategic decision-making and identifying new growth opportunities. 
  • Develop marketing programs that "pull" Company brand through distribution via Point of Purchase, promotions, and marketing communication vehicles (advertising, newsletters, electronic campaigning). 
  • Act as a go-to point of contact for support related questions covering a wide range of needs, including but not limited to product positioning, sales arguments, marketing tools, and customer segmentation.
  • Ensure the deployment of effective marketing efforts that supports products in various stages of their life cycle, from development to phase-out.
  • Coordinate messaging, logistics, and execution of regional and national tradeshows.
  • Maintains professional communications network with the US Sales force, Global and Local Marketing groups, & Sr. Management.
  • Assists in the development & distribution of various marketing materials, including advertisements, booth graphics, posters, product brochures, application notes, product launch documents, etc.
  • Handles other essential tasks as assigned, and responds to change productively                                                                 

 

What you bring along

Skills

  • Strong economic thinking skills and business orientation
  • High energy, high engagement with a commitment to timely follow through.
  • Capable of multi-tasking to complete special projects as assigned  
  • Excellent communications, management, planning, and presentation skills. 
  • Attention to detail, with a quality-focused mindset.
  • Ability to interact effectively with diverse groups inside and outside of the organization
  • Willingness to travel, including internationally up to 25% of the time.
  • Self-starter with good time management, ability to work with minimal supervision.

 

Experience

  • BA/BS degree in marketing/Life Sciences or a related subject
  • 5+ years of experience and demonstrated success in marketing (medical device, biopharmaceutical, or life science market is desired).
  • Previous experience in Genomics, or Cell Bio market is ideal.
  • Direct experience selling or working closely with a sales team..
  • Track record of driving positive outcomes while working on global cross-functional teams.
  • Knowledge of the challenges and needs faced by scientists in the lab.  
  • Advanced software skills with Microsoft Office.
  • Proven experience with a CRM for tracking sales and marketing effectiveness.
  • Knowledge of and  experience with, marketing automation, content management and CRM tools (Hubspot, Showpad, and SAP preferred).

 

What you will get

  • Comprehensive Compensation and Benefits package
  • Progressive employment conditions
  • Exciting career opportunities
  • Wide range of training courses
  • International and diverse environment (30+ different nationalities)
  • Strong company culture with rich history
  • Global mindset with “Swissness” at heart

 

Look no further and apply now!

We are looking forward to receiving your application online. Please submit your resume (w/o picture and w/o cover letter, reference letters and diplomas are optional).

 

We will only consider applications that fully meet our requirements.

 

#tecan #marketdevelopment #biotechnology

Every lab. Every day. Empowered.
Our vision is to empower every laboratory, every day, around the world with Tecan technology, products and support. We will help to shape the future of automated workflows in life sciences and clinical diagnostics through unrivaled expertise, products and customer support.

We care about our culture.
Our values – trust, highest standards and ambition – are the cornerstones of our business, and give us the framework for the Tecan culture. We foster a positive and empowering environment, which allows us to bring our passion and energy to work. This helps us to deliver on our customer promise – ‘Always there for you’.

Legal entity:  Tecan US Inc.
City:  Morrisville, NC
Country:  US